Representative photo

Nielsen's Frozen Custard

Bakery & Desserts · Millcreek, Utah · Open until 10 PM

Nielsen's Frozen Custard serves frozen custard and desserts in Millcreek.

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Customer Reviews

What Customers Are Saying

4.3 ★ from 1,477 Google reviews

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78 TrailBlaze Score
Good

Our research

What we found about Nielsen's Frozen Custard

We check what Google and the business's own website say, and whether the details match. It's all here in one place, so you don't have to go searching.

Top Rated #1 6 of 6 checks measured Last checked October 2026 How is this calculated? →

The AI Business Summary

Nielsen's Frozen Custard is a frozen custard shop in Millcreek with multiple locations across Utah and Las Vegas, founded in 1981. The business earns 4.3 stars from 1,477 Google reviews and holds a 84/100 review score. Its website works well on mobile devices and is properly set up for search engines, though it does not appear in Google's search results for local queries. The business maintains strong Google profile details including hours, phone, and 10+ photos.

Written by AI only from the verified facts below and the business's own website — not a review, and not paid for.

What customers say

4.3 ★ from 1,477 Google reviews · read them

Fresh — a review in the last 90 days.

What reviewers mention · AI summary

Nielsen's Frozen Custard earns solid marks for product quality, with many customers praising the custard itself as comparable to East Coast spots, though a few recent reviews cite concerns about declining ingredient quality and portion consistency. Service and operational issues emerge more frequently in reviews: drive-thru wait times can stretch well past 30 minutes, walk-up customers reportedly receive priority over drive-thru orders despite drive-thru-only signage, and a small number of customers report quality issues like melted or overly soft product. Prices have risen noticeably over the years, which some loyal customers accept but others view as steep for what they receive.

Written by AI from the reviews we've synced — not a quote from any one review.

Can you reach them?

  • ✓Google lists them as open for business
  • ✓Address matches on Google and their website
  • ✓Hours are posted on Google
View their Google profile ↗

Their website

  • ✓Secure website (HTTPS)
  • ✓Website works on a phone
  • ✓Phone and address are on their website
Visit their website ↗

Where Google lists them

  • !Not in Google's top 20 results for “Bakery & Desserts in Millcreek, Utah”
See this search on Google Maps ↗

Checked October 2026. Google's order changes over time and with where you search from, so yours may differ.

Their social pages

Linked from their own website, so these are really theirs.

How the score is calculated ▾
  • Reviews 84/100

    Real customers are the best evidence of how a business treats people. Source: Google reviews.

  • Google search position 25/100

    Most people pick from the first few businesses Google shows. Where Google lists a business is what customers actually see. Source: Google local search.

  • Google profile & contact details 100/100

    A complete Google profile is where most people look first — and if Google and the business's own website show different numbers or addresses, you can't be sure which one reaches them. Source: Google Places, compared with the business's own website.

  • Website 94/100

    A site that loads fast and works on a phone makes a business easier to trust and reach. Source: Google PageSpeed + the business's own site.

  • Social pages 85/100

    Shows the business runs the pages where customers talk about it — and that the pages you find really are theirs. Source: Links on the business's own website.

  • AI & search readiness 90/100

    More people now ask an AI assistant who to call. Sites that spell out who they are and where they work in a form machines can read are easier for search and AI to get right. Source: The business's own website and its robots.txt.

Full methodology →

What this score doesn't tell you

We don't measure the quality of the work itself, what a job will cost, or whether a business is licensed and insured. Ask for proof of license and insurance before you hire anyone, and get more than one quote.

Business Info
Address
3918 Highland Dr, Millcreek, UT 84124
Get Directions →
Location
Millcreek, Utah
County
Salt Lake County
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Business Hours
Open Today · 11 AM – 10 PM
monday 11 AM – 10 PM
tuesday 11 AM – 10 PM
wednesday 11 AM – 10 PM
thursday 11 AM – 10 PM
friday 11 AM – 11 PM
saturday 11 AM – 11 PM
sunday Closed
Services Provided
  • Frozen custard

Questions about Nielsen's Frozen Custard

Where is Nielsen's Frozen Custard located?

Nielsen's Frozen Custard is at 3918 Highland Dr, Millcreek, UT 84124 in Millcreek, Utah 84124.

What is the phone number for Nielsen's Frozen Custard?

You can reach Nielsen's Frozen Custard at (801) 277-7479.

What are Nielsen's Frozen Custard's hours?

Nielsen's Frozen Custard's listed hours are Monday–Thursday 11:00 AM–10:00 PM; Friday–Saturday 11:00 AM–11:00 PM. Hours can change on holidays, so call ahead to be sure.

What does Nielsen's Frozen Custard offer?

Nielsen's Frozen Custard offers Frozen custard in Millcreek, Utah.

Does Nielsen's Frozen Custard have a website?

Yes: https://nielsensfrozencustard.com/

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