About TrailBlaze Utah

Why We Built TrailBlaze Utah

Local owners were paying for websites and marketing they couldn’t measure. Calls got missed, forms were missed, and good leads slipped away. Bruce built TrailBlaze Utah to fix that with three pieces that work together:

  • Visibility: A Utah-only directory that actually gets you found.
  • Conversion: A fast Smart Website that turns views into booked leads.
  • Follow-up: Simple automations (chat, text, booking, reviews) so you can turn leads into customers.

Built for Utah businesses—simple, local, and measurable. No long contracts. Just clean listings, professional websites, and monthly reports with real numbers you can trust.

What We Do For Businesses

Most local businesses have a bunch of tools and posts that don’t talk to each other, so leads slip through and nobody can tell what’s working. TrailBlaze Utah connects your directory listing, Google Business Profile, website, and socials into one funnel. We build fast Smart Websites, plan social with a single CTA, and route every click, call, chat, and form into one inbox with missed-call text back, booking, reviews, and follow-ups running automatically.

  • What we connect: Directory • GBP • Website • Socials → one inbox & pipeline
  • Convert fast: Chat • Forms • Online booking • Missed-call text back
  • Follow-up: Automated texts/emails • Reminders • Review requests
  • Content & social: Planned posts with one CTA → campaign page (UTM tracked)
  • Ongoing optimization: GBP + on-page updates + listings + local signals
  • Reporting that matters: Clicks → Forms/Chats → Bookings • Reply time • Review rate • Top channels/posts

Each month, we tune your GBP, pages, and listings and show clear KPIs so you know what’s working. Local, practical, measurable. Month-to-month, no fluff.

Who We Help at TrailBlaze

We help Utah small businesses that are owned and run by people in our communities. We help you compete with big, well-funded franchises by giving you a connected system that turns attention into new leads and customers.

  • Health & Wellness: Dentists, chiropractors, med/wellness clinics
  • Home & Trades: HVAC, plumbing, landscaping, remodelers, contractors
  • Fitness & Kids: Gyms, studios, lessons, youth programs
  • Beauty & Lifestyle: Spas, salons, barbers, estheticians, boutiques
  • Local Retail & Specialty: Clothing boutiques, gift shops, niche stores

If you serve local customers in Utah and want real, measurable growth, we’re built for you.

Problems We Solve → How We Solve Them

  • invisible in local search → Optimized listing + GBP + SEO basics that stack.
  • Missed calls & slow response → Chat + missed-call text back + instant SMS reply.
  • Scattered tools & no visibility → One inbox for leads/messages/reviews + clear KPIs.
  • “We can’t tell if it’s working.” → Monthly reporting with calls, forms, chats, and bookings.
  • Stock photos & weak pages → Quick on-site video/photos + copy that converts.

How It Works (3 Simple Steps)

  1. Assess – Quick audit of your GBP, site, and listings.
  2. Activate – Launch/upgrade your listing, Smart Website, and CRM automations.
  3. Amplify – Ongoing SEO, reviews, and content to keep you climbing.

Overview of our Plans

  • Free Listing – Basic profile on TrailBlaze Utah.
  • Featured / Premium – Priority placement, services, photos/video, social links, CTAs.
  • Smart Website (Starter) – 3-page site, fast hosting, SEO-ready, 60 days free.
  • TrailBlaze CRM – Chat, text, booking, reviews, automated follow-up.
  • Marketing Add-Ons – Paid traffic, content, local SEO—built to budget.

About The Founder of TrailBlaze Utah

Bruce Baker is a Utah web expert with 15 years of experience helping local businesses grow. He has a degree in web design and development and a deep love for clean, smart design.

Bruce currently works at Rise Broadband as a network engineer and data analyst, where he builds strong networks and creates easy-to-understand reports that help teams make smart decisions.

He also helped build a thriving business with his wife, who runs the largest dance studio in Payson, Utah. So he knows first-hand how busy small business owners are—and how hard it is to manage websites and marketing on top of everything else.

Bruce is a father of 5 amazing kids who love adventure and sports. They love getting outdoors and making memories that will last a lifetime.

That’s why he launched TrailBlaze Utah—a new platform made just for local businesses. It’s a smart system that brings web design, marketing, and lead tools into one clear plan. No tech team needed. No messy tools. Just a custom-built website and strategy that helps real businesses get real results.

Bruce’s goal is to make TrailBlaze Utah the go-to platform for small business success in Utah—starting with a local business directory and a simple system that turns online attention into loyal customers.

Ready to grow your business the smart, simple way?

Let’s build a local listing and website with a strategy that works, so you can focus on what you do best.